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Department for Business, Innovation & Skills

We worked with the Department for Business, Innovation & Skills to promote their Business is GREAT campaign which demonstrated to small businesses the wealth of support, advice and expertise available through Government services and agencies.

We interviewed and wrote up a range of small business case studies and sold the case studies in to national, regional and trade media.

We also conducted a survey of 800 small business around the country to find out the attributes they look for in new employees and used the findings of the survey to draft both regional and industry led press releases.

Results: This activity generated over 125 pieces of media coverage with a circulation of over 112 million and 48.8 million opportunities to see. 70% of the coverage carried a campaign mention and 51% contained a web link to the GREAT home page. The campaign won Gold for Public Service Comms Excellence Award at the Government Communications Services Awards and also won Gold in the Public Sector category at the CIPR PRide Awards.

 

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