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Aston Programme for Small Business Growth

The Aston Programme for Small Business Growth programme was designed specifically to help small business leaders address a range of issues faced by growing SMEs. We were tasked with developing a series of advertorials to be placed in West Midlands business media titles to highlight and demonstrate the impact of the programme on real businesses in the West Midlands.

We wanted to develop short case studies to support the advertorials but we knew time is a challenge for all business owners and so wanted to make the process as straightforward and hassle-free as possible. At the beginning of the programme, all participants submitted a Participant Profile and our approach was to use these profiles as the basis for each case study, alongside a short questionnaire we asked participants to complete. We also arranged a photographer to take photographs of each participant in their workplace to be used alongside the editorials.

Results: We completed 22 case studies which highlighted a breadth of business benefits, viewpoints and successes as a result of taking part in the programme. We designed and developed three advertorials, which were placed in the Birmingham Post, Chamberlink Magazine and TheBusinessDesk.com, and showcased different business sectors and business types.

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